Get Your Plumbing Business Found on Google.
Websites for plumbers and heating engineers that rank locally, generate enquiries and keep your diary full.
Talk to Us About Your Website →From New Business to Number One in Local Search
Adam started Friary Heating with no web presence at all — no website, no Google Business Profile, nothing. We built the site from scratch, set up and optimised his Google Business Profile, and made sure everything was correctly configured for local search from day one. Within months he was appearing at the top of Google results for plumbing and heating work in Lichfield and the surrounding area.
He's now consistently busy through Google. New customers find him directly — not through paid directories, not through word of mouth alone, but through organic local search. The kind of visibility that keeps working for you whether you're on the job, at home or on holiday.
That result isn't luck. It comes from building the site correctly: fast, mobile-first, with local SEO baked in, a properly optimised Google Business Profile, and a clear site that makes it easy for visitors to become customers. See the Friary Heating site in our portfolio →
What Your Plumber Website Needs
The things that actually move the needle for a local plumbing business.
Local Search & the Map Pack
Appearing in Google's local map results is where most plumbing enquiries come from. The right local SEO puts you there when people search "plumber near me" or "boiler service [town]".
Google Business Profile
A properly set up and optimised GBP is often the single biggest thing a local plumber can do for visibility. We include it as standard with every website build. Find out more →
Emergency & Urgent Calls
Someone searching for an emergency plumber at 9pm is ready to call. A fast, mobile-optimised site with a prominent call button converts those high-intent searches straight into work.
Trust Signals That Convert
Gas Safe registration, accreditations, photos of real jobs, genuine reviews. The right signals turn visitors into calls before they check anyone else.
Clear Service Areas
Telling Google exactly where you work — and showing it clearly on your site — is one of the most effective local SEO signals for plumbing businesses.
Support After Launch
Hosting, updates and Google Business Profile management so your site keeps performing without you having to think about it. Find out more →
Plumbing & Heating Sites From the Portfolio
Four live examples — all plumbers, all getting work through Google.
GCR Heating
Bold, modern site for Glenn's plumbing, heating and bathroom fitting business. Fast and direct — built to convert visitors into calls and enquiries.
View in portfolio →
Friary Heating
Adam had no web presence when we started. Built from scratch, this site now keeps him consistently busy through Google — a genuine zero-to-booked transformation.
View in portfolio →
Aqua Services
Professional site for a Lichfield-based plumbing, heating and bathroom business. Covers the full range of services clearly and makes it easy to get in touch.
View in portfolio →
Solihull Heating
Focused local site for a heating engineer working across Solihull and the West Midlands. Built to rank locally and turn visitors into direct enquiries.
View in portfolio →Common Questions
How do I get my plumbing business to the top of Google?
Local SEO for plumbers comes down to a few key things: a properly built website with local signals baked in, a well-optimised Google Business Profile, and consistent information across the web. We include all of this as standard. Results vary and take time — but we build every site the right way from day one. Get in touch to talk it through.
Do I need a website if I'm already on Checkatrade or MyBuilder?
Directories are useful, but you're renting visibility on someone else's platform. A website you own means you appear directly in Google search and the map pack — without paying per lead or competing on price against other tradespeople. Most of our clients come from Google search directly, not directories.
How long does it take to build a plumber's website?
Most plumbing and heating websites are live within two to three weeks of the project starting. We keep it simple — a discovery call, design sign-off, build and launch. No long drawn-out agency processes.
Can you set up my Google Business Profile?
Yes — Google Business Profile setup and optimisation is included as standard with every website we build. It's one of the most effective things you can do for local visibility, and we make sure it's done properly. Find out more about our GBP service →
Do you build websites for heating engineers and gas engineers as well as plumbers?
Yes. Plumbers, heating engineers, gas engineers, bathroom fitters — if you work with water, gas or heating systems, the same local SEO principles apply and we've built sites for businesses just like yours. See all our trade website work →.
How much does a plumber's website cost?
It depends on what you need — a focused local site is priced differently from a full multi-service site with booking or e-commerce. We always provide a clear, fixed quote before any work starts. See our pricing page or get in touch for a free conversation.