Get Your Business on the Map.
Your Google Business Profile is how local customers find you — make sure yours is set up properly, optimised and working hard every day.
Get Listed on Google →How Local Customers Search Today
When someone searches for a local business — a plumber, a café, a physio, a builder — Google doesn't just show a list of websites. It shows a map. Three businesses appear in what's called the "local pack", and those three get the majority of clicks.
To appear in that map pack, you need a Google Business Profile (formerly Google My Business). It's free to create, but most businesses either don't have one, or have one that's incomplete, unoptimised and not working as it should.
A well-managed profile doesn't just help you appear in local searches — it also shows your opening hours, photos, reviews, services and contact details directly in search results. Many customers will visit your profile before they ever visit your website.
What You Get
Full setup, optimisation and ongoing management — so your profile works as hard as possible.
Profile Setup
We create or claim your profile and complete every field — name, address, phone, website, hours, categories, services and description — so Google has everything it needs to rank you in local results.
Category & Keyword Optimisation
Choosing the right primary and secondary categories is one of the most important ranking factors for local search. We research and select the categories that give you the best chance of appearing for the searches that matter.
Photos & Visual Content
Profiles with photos get significantly more clicks and direction requests. We advise on the right photos to upload and ensure your profile makes a strong visual impression.
Review Strategy
Reviews are one of the biggest factors in both local rankings and customer trust. We help you build a simple process for asking happy customers to leave reviews — and advise on how to respond to them professionally.
Keeping It Updated
Google rewards active profiles. We can manage regular posts, seasonal updates and Q&A responses — the kind of ongoing activity that signals to Google that your business is real, current and worth recommending.
Monitoring & Insights
We keep an eye on how your profile is performing — search impressions, direction requests, calls and website clicks — and flag anything unusual, including suggested edits from the public that could incorrectly change your listing.
Your Profile and Your Website Work Together
A Google Business Profile is not a replacement for a website — it's a companion to it. Your profile gets you into the map pack. Your website is where customers go to find out more, make a decision and get in touch.
When we build websites, Google Business Profile setup is included as standard. But if you already have a website and just need your profile sorted, we can do that too — as a standalone service.
Common Questions
Is Google Business Profile free?
Yes — the profile itself is free to create and maintain. You pay us for the time it takes to set it up properly, optimise it and manage it on an ongoing basis if required. See our pricing for how it fits into our website packages.
My business is already listed on Google — do I still need help?
Possibly. Many businesses have a basic profile that was auto-generated by Google, but it's incomplete, unclaimed or poorly optimised. An unclaimed profile means you can't respond to reviews or update your information. Get in touch and we can audit what you have and tell you what's missing.
How do I get more Google reviews?
The most effective method is simply asking happy customers directly — the timing and how you ask makes a big difference. We can set you up with a short, shareable link that takes customers straight to the review box, and advise on the best way to ask without it feeling awkward.
Can competitors change my Google listing?
Unfortunately, anyone can suggest edits to a Google Business Profile — and Google sometimes applies them automatically. This is one of the reasons ongoing monitoring matters. We keep an eye on your profile and flag or revert any changes that shouldn't have been made.
Do I need a physical address to have a Google Business Profile?
Not necessarily. Service-area businesses — tradespeople, consultants, mobile services — can set a service area instead of displaying a physical address. We'll set this up correctly so your profile appears for the right searches without exposing a home address.