Google Ads That Pay Back.
PPC campaign setup and management for small businesses in Lichfield and across the Midlands — targeted, measurable and built not to waste your budget.
Talk to Us About PPC →When PPC Makes Sense
Search engine optimisation is a long game — it builds traffic steadily over months. Pay-per-click advertising (PPC), specifically Google Ads, is the opposite: you can appear at the top of Google search results within days. You pay for each click, but the traffic is immediate and highly targeted.
For businesses launching a new service, targeting a competitive search term or wanting results while their SEO builds momentum, PPC can be one of the fastest ways to generate enquiries. The catch is that it's easy to spend money without seeing results if campaigns aren't set up and managed correctly.
That's where we come in. We set up campaigns properly from the start, keep a close eye on where your money goes, and optimise continuously so your budget works harder over time.
What We Handle
Every part of your campaign — so you don't have to think about it.
Campaign Setup
We structure your campaign properly from day one — the right campaign type, match types, ad groups and bidding strategy for your goals and budget, not a default template.
Keyword Strategy
We research which search terms are worth bidding on, set appropriate match types and build a keyword list that puts your ads in front of people who are ready to buy — not just browsing.
Negative Keywords
One of the most important parts of PPC that's often ignored. We build and maintain a negative keyword list to stop your ads showing for irrelevant searches — so your budget isn't wasted on clicks that will never convert.
Conversion Tracking
We set up proper conversion tracking — phone calls, form submissions, bookings — so you know exactly which clicks led to real enquiries. Without this, you're flying blind.
Spend Control
We keep a close eye on your daily and monthly spend so it never runs away. Budgets are set sensibly, pacing is monitored and we flag anything that looks off before it becomes a problem.
Ongoing Optimisation
PPC campaigns improve with attention. We review performance regularly — adjusting bids, pausing underperformers, testing ad copy and refining targeting so your cost-per-click falls and your conversion rate rises.
Honest About What We're Best At
PPC is one of several services we offer alongside web design, SEO and technical support. We're not a large PPC agency and we don't pretend to be — we focus on small business campaigns where budgets are real money and every click needs to count.
If you're spending £200–£2,000 per month on Google Ads and want someone who'll treat that budget carefully, report clearly and not disappear after setup, we're a good fit. For large-scale, multi-channel campaigns with tens of thousands in monthly spend, you'd probably be better served by a dedicated PPC agency.
What we do well: getting small businesses properly set up on Google Ads, stopping budget waste and making sure the campaigns are actually working — not just running.
Common Questions
How much should I budget for Google Ads?
For local small businesses, £200–£800 per month in ad spend is a sensible starting range. The right amount depends on your industry, location and competition — some sectors are more expensive per click than others. Get in touch and we'll give you a realistic picture before you commit anything.
How quickly will I see results from PPC?
Much faster than SEO. Once a campaign is set up and approved by Google, your ads can appear within hours. You'll usually have enough data to make meaningful optimisations within the first 2–4 weeks.
Do I pay you as well as Google?
Yes — your ad spend goes directly to Google, and you pay us a management fee for setting up and running the campaign. We'll always be clear about both costs upfront.
Can you take over an existing Google Ads account?
Yes. If you already have a Google Ads account that isn't performing well, we can audit it, identify what's wrong and take over management. Existing campaign history and data is often useful to keep.
Is PPC better than SEO?
They work differently. PPC gives you immediate visibility but stops when you stop paying. SEO builds lasting organic rankings over time. For most businesses, the best results come from using both — SEO as the long-term foundation, PPC for immediate results or specific campaigns.