Tech That Works. Simply.

Websites, automation and support for small businesses across the Midlands and beyond — from one experienced, straight-talking engineer.

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Who Am I?

Dave Pedley

I'm Dave — a software engineer with over 20 years of hands-on experience, from blue-chip companies like Rolls Royce to small businesses and start-ups. Aspire Tech is my full-time independent business, based in Lichfield and serving clients across the Midlands and the wider UK.

I started Aspire Tech because too many small businesses are paying over the odds for tech help, or not getting any at all. I wanted to change that — offering the kind of expert, personal service that used to be out of reach.

Whether you need a website, want to explore what AI can do for your business, or just need someone to call when something breaks — I can help. No jargon, no call centres, just straight-talking tech support from someone who genuinely cares about your business.