A Brand That Means Business.
Logo design, brand identity and graphic design for small businesses in Lichfield and across the Midlands — professional, practical and built to last.
Talk to Us About Branding →First Impressions Are Made in Seconds
Before a potential customer reads a single word about your business, they've already formed an impression — from your logo, your colours, your fonts. A professional brand identity signals that you take your business seriously, which in turn makes customers more likely to take you seriously.
For small businesses in Lichfield and the surrounding Midlands area, a strong brand is often the difference between looking like the real deal and looking like an afterthought. You don't need a big budget — you need the right design, done well.
Good brand design isn't just about aesthetics. It's about consistency — making sure everything a customer sees, from your website to your business cards to your van signage, tells the same story and builds the same trust.
What You Get
A complete brand identity — or just the parts you're missing.
Logo Design
A custom logo that reflects your business — not a template, not clip art. Delivered in all the formats you need: web, print, light and dark backgrounds.
Colour & Typography
A defined colour palette and font set that works across everything — website, print, signage and social media. Consistency is what makes a brand look professional.
Business Card Design
Clean, well-designed business cards that you'd actually be proud to hand over. We design to print-ready spec and can point you towards affordable local and online print options.
Brand Guidelines
A simple reference document covering how to use your logo, colours and fonts correctly — so your brand stays consistent whether you're updating your own social posts or briefing a printer.
Digital Assets
Social media profile images, cover graphics, email signature banners — everything sized and exported correctly for the platforms your business actually uses.
Print-Ready Files
All artwork delivered in the formats printers and sign-makers need — vector files (SVG, PDF, EPS) as well as web-optimised versions (PNG, WebP). No extra conversion fees.
Brand Design and Your Website — Better Together
A logo without a website is half a story. A website without a brand identity often looks like it was thrown together quickly — because it was. When we build websites, brand design is included as standard in our Monthly package, and available as an add-on with the Pay Once plan.
Doing both together means your website and your brand are designed to complement each other from the start — consistent colours, consistent fonts, consistent feel. It's faster, more cohesive and usually more cost-effective than doing them separately.
Already Have a Logo?
If you have an existing logo you're happy with, we can work with it — building a full brand identity around what's already there, or refreshing elements that aren't working. We can also take a low-quality logo (a JPEG from an old business card, for example) and redraw it as a proper vector file that scales cleanly at any size.
If you're not sure whether your current branding is holding you back, just share what you have and we'll give you an honest assessment.
Common Questions
How much does logo design cost in Lichfield?
It depends on what's included — a standalone logo is priced differently from a full brand identity with business cards, guidelines and digital assets. Get in touch for a clear, fixed quote based on what you actually need. Brand design is also included as standard in our Monthly website package.
What's the difference between a logo and a brand identity?
A logo is a single mark — an icon, wordmark or combination of the two. A brand identity is everything built around it: the colours, fonts, how it's used across different backgrounds and contexts, and supporting assets like business cards and social graphics. A logo alone is a starting point; a brand identity is what makes your business look consistent and professional across everything.
Do you design business cards as well?
Yes — business card design is included in full brand identity projects and available as a standalone service. We design to print-ready specification and can advise on print options. We don't print in-house, but we'll make sure your files are in exactly the format your printer needs.
What file formats will I receive?
You'll receive your logo and other artwork in all the formats you're likely to need: vector files (SVG, PDF, EPS) for print and signage, and web-optimised files (PNG, WebP) for digital use. Vector files scale to any size without losing quality — essential for anything that might appear large, like a banner or vehicle wrap.
Can you redesign an existing logo?
Yes. We can refresh or rebuild an existing logo — whether that's a full redesign, a subtle modernisation, or simply redrawing a low-quality file as a proper vector. If you have a logo you're broadly happy with but it's only available as a JPEG, we can redraw it so it works at any size.